Dublin Deal Secured: Ireland Will Host a College Football Game Every Season Until 2037
College football has officially cemented its home abroad in Dublin, Ireland, as officials confirmed the country will host a marquee matchup every season through 2037. What began as a novelty showcase has evolved into a long-term tradition, highlighted by the Aer Lingus College Football Classic at Aviva Stadium. The announcement underscores the growing appeal of taking college football international, offering programs a unique stage to kick off their seasons while giving fans a chance to experience the sport in an entirely different cultural setting. For Ireland, it’s a historic agreement that ensures the country remains a part of the international capital of American college football for more than a decade.
Ireland’s Economic Impact
The deal is about much more than football; it’s about economic opportunity. Each game brings an influx of American fans, boosting Dublin’s hotels, pubs, restaurants, and tourist attractions. In August 2023, the matchup between the Notre Dame Fighting Irish and the Navy Midshipmen brought over 40,000 fans from the United States, with some having travel packages that include visits to other Irish cities. This year, 22,900 college football fans traveled from the United States to see the showdown in Dublin between Iowa State and Kansas State. Tourism officials estimate millions in revenue from traveling supporters who often extend their stays to explore the country and its rich history, making the games a reliable economic engine. The extended agreement through 2037 offers Ireland stability, ensuring cities like Dublin can continue to count on the annual surge of visitors and international attention.
What It Means for Players and Programs
College football programs use the overseas journey as both a competitive showcase and a cultural opportunity for their players, many of whom will never play another international game in their careers. Coaches value the chance to build team chemistry early in the season, while players embrace the spotlight of representing their school abroad. For recruiters, the games also offer an extra layer of exposure, putting their program on a global stage. Soon after the deal was secured, officials announced that the Pittsburgh Panthers and the Wisconsin Badgers would meet in Dublin for the 2027 season opener. With Ireland committed through 2037, the Dublin deal doesn’t just guarantee annual football; it secures a place for Ireland in the fabric of college football’s future.
