LA Rams Rivalries Jerseys: Stinker or Hit?
For the first time since 2021, the Los Angeles Rams have introduced a brand-new uniform — and this one is designed specifically for rivalry matchups. On Thursday, the team revealed its alternate “Rivalries” uniform, part of the NFL’s new program for the 2025 season, and it’s already generating plenty of buzz. The Rams’ Rivalries uniform features what the team calls a “near-black Midnight” base, a dramatic departure from their current royal blue, white, and Bone color scheme. The alternate look includes a midnight blue jersey, matching pants, and a bold new helmet with a dark base and vibrant yellow horns. Royal blue accents on the shoulders and pants provide a subtle tie-in to the team’s iconic color identity, ensuring the Rams don’t stray too far from their roots. Fans won’t see this look often, though.
According to the team, the Rivalries uniform will be worn only once per season for the next three years, and only during home games against NFC West opponents. The first appearance will come on November 16th against the Seattle Seahawks at SoFi Stadium, adding even more intrigue to one of the Rams’ most heated divisional matchups. The reveal came through a flashy sizzle reel posted across the Rams’ social media channels, giving fans a close-up look at the bold design. Early reactions have been mixed but leaning positive. Many fans praised the team for introducing something fresh and daring, with some comparing the look to sleek NBA-style alternates. Others, however, expressed concern over the dark tones, arguing that the near-black design feels “off-brand” for a team known for its bright and bold colors.
Still, most fans appreciated that the Rams stuck with midnight blue rather than black, keeping a connection to the franchise’s traditional palette. The use of yellow horns on the helmet was also widely praised as a nod to the Rams’ classic style. As the Rams continue to refresh their identity while embracing tradition, this Rivalries uniform represents both a fashion statement and a strategic move to build hype for divisional matchups. Whether fans love it or not, all eyes will be on SoFi Stadium when the team debuts this striking new look in November.
