Detroit Looks Ahead to WNBA Rebirth with New Team Name Debate and Riverfront Sports Complex Plan
Detroit's highly anticipated WNBA revival is taking shape as the city moves forward with plans for a new women's professional basketball team and a major sports complex on the historic Uniroyal site. The proposed 75,000-square-foot facility would serve as the team's headquarters and a dedicated practice space along the Detroit River. It also includes a youth development academy, designed to expand sports access and programming for local children. The Detroit City Council is expected to revisit the project next week after approving a $34.5 million tax break to support site cleanup and redevelopment.
Team officials say naming the franchise remains one of the most significant decisions ahead. Richard Haddad, COO and chief legal officer for Pistons Sports & Entertainment, confirmed during a council hearing that several options are being explored, including a potential return to the iconic "Detroit Shock" name. The original Shock played a significant role in the WNBA's early years, capturing championships in 2003, 2006, and 2008 before leaving the city in 2009. Haddad emphasized that no decision has been finalized and even invited community suggestions as the process continues.
The future of the Shock trademark adds another layer to the conversation. According to the U.S. Patent and Trademark Office, the trademark is currently owned by the Women's Basketball League Inc., a Detroit-based organization led by entrepreneur Ryan Reed. Reports earlier this year revealed that Reed has been in communication with the WNBA about possibly transferring the rights to the league. WNBA Enterprises LLC has also applied for the trademark, signaling continued interest in reviving the team's historic branding.
Detroit's WNBA comeback is part of a broader league expansion announced earlier this year, with new franchises arriving in Cleveland and Philadelphia as well. The local ownership group, led by Pistons owner Tom Gores and his wife, Holly, includes prominent Detroit figures such as Sheila Ford Hamp, Mary Barra, and Grant Hill. WNBA Commissioner Cathy Engelbert praised Detroit's deep basketball roots and the growing national momentum behind women's sports. With new infrastructure, a strong investment group, and community-focused plans for youth engagement, Detroit is poised to reestablish itself as a significant force in the WNBA's next chapter.
