How WWE’s Multi-Event Partnership with Fandango Benefits Fans
WWE has launched a multi-event partnership with Fandango, the leading online movie ticketing platform, to bring its Premium Live Events, PLEs, to movie theaters across the United States. The partnership gives fans expanded access to live events and exclusive experiences. The collaboration is designed to provide fans with enhanced engagement by streamlining ticket purchases and offering a cinematic alternative to traditional viewing formats. The partnership initiative began with the party of the summer, SummerSlam 2025, a two-night spectacle airing live in select Regal Cinemas. The experience marks the launch of a multi-event launch between WWE and Fandango. While Regal was the official exhibitor for Summerslam, additional PLEs are expected to join for future WWE live events.
The multi-event partnership between the Chief Content Officer of WWE, Triple H, and the president of Fandango aligns with WWE’s broader spectrum of its distribution channels, combining streaming, live entertainment, and theatrical viewing for fans. The partnership benefits fans, reflecting the long-term vision of WWE’s commitment to evolving with fan participation and media consumption. This building strategy to co-exist reflects value and engagement with WWE’s viewership, bringing brand awareness to over 90 million fans worldwide. This multi-event partnership allows fans with choices, accessibility, and a fresh launch to experience the spectacle of professional wrestling, making an easier connection with the action, no matter where you are. The multi-event nature of the deal provides fans with a cost-effective and immersive experience, allowing fans to enjoy professional wrestling in high definition with surround sound, replicating the energy of being ringside.
The diverse platform provides fans with a choice of ticket bundle packages, which include single-night tickets or a two-night purchase, allowing fans to access both screenings and inclusive Fanatics merchandise. These bundles not only add ticket value but also provide an immersive experience with WWE’s brand. The partnership not only opens doors for future expansion but also a successful WWE stream viewership for PLEs in theaters, creating a hybrid model that blends digital storytelling with fan preferences. The focus regimen between WWE and Fandango brings a promising example of how sports entertainment builds a wall to adapt to the evolving needs of its audience.
